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Elderberry Elixir Packaging
Role
Packaging designer and brand consultant
Deliverables
Label system (sizes: 16oz, 8oz, 4oz) for two flavors (raw honey + vegan)
Tools
Adobe Illustrator
Year
2020-2021
I developed a cohesive label system for a small-batch wellness brand expanding into local retail. The goal was to create packaging that felt natural, trustworthy, and scalable across multiple product sizes and flavor variants.*
Key focuses:
*Built a consistent type and spacing grid for all label sizes
*Improved readability of ingredients and usage details
*Selected colors and textures that support a handmade, wellness-driven aesthetic
*Delivered print-ready files optimized for reorders and future product expansion
Outcome: a warm, grounded packaging system that elevated the brand’s presence at markets and created a flexible foundation for future product lines.
