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University Marketing Materials
Role
Graphic Designer
Deliverables
Multi-page brochures, program guides & information sheets, outdoor banners & large-format campus installations, event collateral (posters, table displays, event programs, signage), recruitment & admissions materials, branded templates for faster production
Tools
Adobe InDesign, Illustrator, Photoshop, and Acrobat
Year
2020-2024
I produced a wide range of print and environmental marketing materials for Rider University, including brochures, banners, viewbooks, info sheets, and campus displays for both prospective and current students.
Key contributions:
*Developed layouts and typographic systems aligned with a newly launched brand
*Designed large-format banners and installations across campus
*Created admissions materials, program guides, and high-visibility recruitment collateral
*Balanced storytelling with data visualization to communicate value clearly
Outcome: a unified visual identity across dozens of materials and faster, more consistent production for the marketing team.
(Campus photography is copyright Peter Borg)
